When you are in sales, part of the job is to call potential clients who might be interested in your product. Cold calling can bring forth a number of benefits like turning cold leads to potential sales. It can also help you to widen your sales prospect.
But for cold calling to be effective, it should be done right. If you think that your cold calling is not turning how you want it to be, here are some tips and proper calling etiquette from coaches from sales training in Newcastle:
- Always introduce yourself
The first rule of thumb when you are calling potential clients who do not have any idea who you are is to identify yourself. You need to keep in mind that the person on the other line doesn’t know who you are. You need to politely introduce yourself and the company you are representing. Be sure to ask if you are calling on a good time. If not, ask them when is the best possible time to call them back? Do not force them to take the call if they are busy. You need to respect their space and time.
- Speak slowly and surely
One of the most common mistakes of sales representatives when doing cold calls is that they tend to speak faster in order to relay as many information as you can. The purpose of cold calling is to inform the person on the other line about your offer. If he/she will not be able to understand what you are saying because you are speaking fast and aggressively, there is a high chance that you will get rejected. Try to sound calm and speak moderately to ensure that the person at the end will know what you are talking about.
- Create a script
In order for you to highlight the advantages of what you are offering, it would be best to create a call script or guide that you can use when you do your cold calls. Having a script can help you to go through your calls without missing something. It will also prevent stuttering and experience dead beats when doing cold calls.
- Avoid side interactions
One of the most irritating for potential clients when doing cold calls is when a sales person is busy doing other things while talking to them. You need to focus on the person on the other end of the line so you can get their trust.
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